PRIVACY POLICY

This Privacy Policy Statement (“Policy”) outlines Pearl Orchids (“We” or “Us” or “Our”) practices in relation to the storage, use, processing, and disclosure of personal data that you have chosen to share with Us when you access our website and/or mobile application (collectively, the “Platform”).

This document is an electronic record in terms of the Information Technology Act, 2000 and the rules thereunder as applicable, and the amended provisions pertaining to electronic records in various statutes as amended by the Information Technology Act, 2000.

This electronic record is generated by a computer system and does not require any physical or digital signatures.

This Policy sets out the following:

(a) The type of information We collect;
(b) Purpose for collection of such information;
(c) Usage of the information;
(d) Intended recipients of the information;
(e) Third parties which collect and retain the information;
(f) Security measures;
(g) Transfer of data;
(h) Authentication of information you choose to provide; and
(i) Disclosure of information to third parties.

By using the Platform, you consent to the collection, use, and disclosure of your information in accordance with, and are agreeing to be bound by, this Policy.

1. COLLECTION OF PERSONAL AND OTHER INFORMATION

(a) By using the Platform, you allow Us to collect information about your activity and trends on the Platform. We will not collect any information from you, except where it is knowingly and explicitly provided by you.

(b) You expressly agree and acknowledge that We may collect and store your personal information including, but not limited to, your user name, passwords, email address(es), name, address, age, date of birth, gender, phone number, map location information you choose to share with Us, nationality, usage history, etc., as well as any content or other information you upload, share, and/or update on the Platform.

(c) To use certain features of the Platform, you may be requested to register your phone number, email address, and/or any other device to receive text messages, notifications, and other services. You authorise Us to send you electronic alerts for details pertaining to registration, other service requirements, and promotional offers.

(d) You are aware that by using and/or creating an account with the Platform, you authorise Us and Our associate partners to contact you via email, phone, or otherwise. You further agree to receive promotional and informational communications from Us. You may unsubscribe from Our mailing list at any time via the unsubscribe/opt-out option We provide.

(e) Any and all information pertaining to you, whether or not you directly provide it to Us (via the Platform or otherwise), including but not limited to personal correspondence such as emails or letters, may be collected and compiled by Us. You expressly consent to the same.

(f) If any intended use of personal data goes beyond the purposes envisioned during collection, We will notify you of the new purpose(s) and seek consent before using your personal data for such additional purpose(s).

(g) Your personal data will continue to be stored and retained by Us for a reasonable period even after termination of your account on the Platform, and any content or information uploaded by you may be retained and/or displayed on the Platform indefinitely.

(h) You do not have to supply any personal data to Us, but doing so may limit your ability to access certain features of the Platform.

(i) We will comply with the requirements under the Information Technology Act, 2000 and the rules made thereunder in the event of a data or security risk.

2. DISCLOSURE OF PERSONAL INFORMATION

In general, We will not disclose personal data except in accordance with the following:

(a) In order to carry out the purpose for which the personal data was collected;
(b) Where you have consented to the disclosure;
(c) To enforce Our Terms;
(d) As required by law; or
(e) Where ordered to do so by a court of competent jurisdiction or by any governmental agency.

3. AUTHENTICITY OF INFORMATION

(a) We have taken all reasonable steps to ensure that the information on the Platform is authentic.
(b) You agree that the information and personal data you provide Us with are true, correct, and accurate. We shall not be liable for any incorrect or false information you provide.
(c) You may review, correct, or modify the information and personal data you have provided during your use of the Platform by writing to Us or contacting Our Grievance Officer.

4. THIRD PARTY USER EXPERIENCE IMPROVEMENT SERVICES

(a) We may use third-party services (including, but not limited to, payment gateways, analytics providers, and advertising partners) to better understand your behaviour on the Platform and to improve your shopping experience.

(b) The information collected includes (but is not limited to):

  • Age;
  • Gender;
  • Preferences;
  • Interests.

(c) Your relationship with these third parties is independent of your relationship with Us, and you may wish to review their privacy policies.

5. THIRD PARTY AUTHENTICATION SERVICES

We may use third-party authentication services (such as Google or Facebook) to simplify registration. In such cases, We may access certain data available with these third parties for identification purposes. You will also be subject to the third party’s privacy policy.

6. SECURITY MEASURES

We implement reasonable security measures including encryption, firewalls, and secure server technology to protect your personal information in compliance with the Information Technology Act, 2000 and applicable rules. However, no system is fully secure, and by using the Platform you agree to assume the risk of potential breaches.

7. BUSINESS TRANSITIONS

In the event of a merger, acquisition, or sale of all or part of Our assets, your personal data may be among the assets transferred.

8. TRANSFER OF DATA

(a) Your personal data may be transferred to and stored in countries outside India if Our servers or service providers are located there. These countries will have their own data protection laws.

(b) By submitting your personal data, you consent to its transfer, storage, and/or processing outside India.

9. COOKIES

(a) We collect data by way of cookies to provide you with a tailored and user-friendly service. Cookies do not provide access to data on your device such as email addresses.

(b) You may disable cookies on your browser/device; however, this may limit functionality of the Platform.

10. CHANGE IN PRIVACY POLICY

We may amend this Policy from time to time at Our sole discretion. If substantial changes are made in the way your personal information is used, We will notify you by posting the changes on this page.

Pearl Orchids